Interactive

Interactive window displays are increasing in popularity throughout the world. People are finding more and more innovative ways to use technlogy to interact and engae with consumers. In this video Diesel clothing company uses this interactive rock show to engage people on the streets. Iin the video you can see how interested and amused the concumers are with the display and that they enjoy it. However the question is did the business of the store increase with this display? If not then what really is the purpose of such an extravagant effort. Because a window display is also supposed to advertise what you are selling, so is this successful or not? That is for the consumer to decide.