This video shows a few different interactive window displays that Nike implemented in London in 2012. These are all really fun displays. They are simple, which I think is one of the easiest ways to be effective. They are so subtle that you could almost miss them, but when they move with you or activate as you walk by it catches your attention. One of the ones I think is really great is the one that advertises the reflective jacket. They place the jacket at eye level in the center of the display and then behind it have rows of reflector lights that you might see on bikes or joggers. So they play with the idea that there jacket is comparable to these reflective lights. With the lights flashing on and off in sequence, it is something that would make you stop and look. Another one that is fun, is very interactive. They have this little circle for a passerby to stand on and then it counts down and tells you to jump, and records your height and then you can save it to their gallery for others to see. All of these ads are fun and interesting and pay attention to detail, and can draw in a person walking on the street.
Sunday, February 23, 2014
Nike Interactive Displays
This video shows a few different interactive window displays that Nike implemented in London in 2012. These are all really fun displays. They are simple, which I think is one of the easiest ways to be effective. They are so subtle that you could almost miss them, but when they move with you or activate as you walk by it catches your attention. One of the ones I think is really great is the one that advertises the reflective jacket. They place the jacket at eye level in the center of the display and then behind it have rows of reflector lights that you might see on bikes or joggers. So they play with the idea that there jacket is comparable to these reflective lights. With the lights flashing on and off in sequence, it is something that would make you stop and look. Another one that is fun, is very interactive. They have this little circle for a passerby to stand on and then it counts down and tells you to jump, and records your height and then you can save it to their gallery for others to see. All of these ads are fun and interesting and pay attention to detail, and can draw in a person walking on the street.
