This video is fun, because it shows a little bit of what goes into the making of window displays, especially one as large as this. For their 80th Anniversary Lacoste had 8 different displays going through the decades and dressing the mannequins accordingly. It is a simple idea, yet fun and effective. They also incorporated an interactive display in which, when a person walked by the tennis balls would move up and down, according to where the person was. It is reminiscent of some of the nike displays, in a previous post.
