Sunday, March 9, 2014

Pro Shop Display

Creative Commons License
JGCC Golf Pro Shop by Meagan McEntire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

I work at a Country Club and have recently been assisting with some of the displays throughout the Golf Pro shop. This is a display I was working on with another employee. Some of the things we were thinking about when putting this together were levels and the overall balance and composition of the space. There is a lower level with a variety of both product and other objects to enhance the overall experience of the sapce, and then the golf bags serve as a mid level, while the mannequin and clothing racks bring your eye upwards as well. All of the items are spaced out in such a way that there is a lot to see without it looking cluttered. All of the clothing are uniform in brand, all of the shirts and jackets displayed are Polo brand and there is a logo sign in the middle of the display as well. Each of the little knick knacks displayed to give an old world travel feel, but in a golf clubway. We have the little trunk with an old map on it flanked by two bronze goose heads, which is suggestive of both travel and a hunt or golf club. There are also two old croquet mallets in which is reminiscent of the golf game and the worn look give them some character. Then there is the old travel bag which displays some shirts, and a few old golf books which display a logoed towel. All of these items serve to assist in the experience of the display. To make you feel like you could wear these clothes and travel the world doing it, in old timey golf clubs.